Perth Radio Survey 8/2016 released

The eighth and final GfK Metro Radio Survey for 2016 has bee released.

Mix 94.5 has finished the year in the #1 position P10+, despite a 1.2% drop to a 15.7% share.

Nova 93.7 is #2 P10+ on 11.8%, just ahead of hit92.9 on 11.4%.

It was a good survey for Nova, which recorded rises in all demos up to and including P40- 54.

hit92.9 also recorded some solid rises in its target under-40 demos, but Mix 94.5 lost share in P40-54 and P55-64 – key demos for the station – albeit that it is still #1 with a healthy lead in both.

It was a mixed bag for 96fm, with falls in P18-24 and P25-39 but rises in P40-54 and P55-64. Overall the station dropped -0.5% to finish the year on 6.9% P10+.

6PR finished the year with an 8.2% share P10+, up +0.6%.

6IX finished down -0.8% on a 4.2% share P10+ .

In the all-important Breakfast session, Mix 94.5’s Clairsy, Matt & Kymba (12.5%)  just edged Nova 93.7s Nathan, Nat & Shaun (12.3%) to hold on to their #1 commercial position.

Mix 94.5 recorded the biggest Cumulative Audience of 574,000 and the biggest Average Audience of 36,000 listeners P10+.