Perth Radio Survey 8/2012: Final for the year

The final Nielsen Metro Radio Survey for 2012 was released this morning.

It shows Mix 94.5 has re-established a solid overall lead as the #1 station People 10+, with a 14.2% share compared to second placed 96fm’s 11.7%. It was still an encouraging result for 96, with that figure representing a gain of 1.4% from Survey 7 – the biggest of any station P10+.

However, the unpredictability of the surveys was highlighted by Mix 94.5’s 6.1% gain in P10-17 – decidedly not their target audience!

And 96fm pinched the #1 spot for P40-54 on 20.6% but then dropped off a cliff in P55-64 with just 2.6%.

96fm’s Fairfax stablemate 6PR had a good result in Breakfast. Steve Mills’ 11.6% share made it the second placed commercial Breakfast behind Mix 94.5’s 14.0%