Perth Radio Survey 8 results released: Mix 94.5 finishes the year #1 P10+ and #1 in Breakfast

Mix 94.5 will be celebrating the results of GfK‘s Metro Radio Survey 8 – the final survey for 2014 – which was released today.

Mix 94.5 dropped slightly from Survey 7 but still finished the year on top overall,  with 13.8% share P10+. The station was also a clear #1 in its target demo of P40-54 on 22.3%.

Nova 93.7 also slipped, dropping 0.9% but finished the year on 12.6% and the #2 positionP10+. It also recorded solid shares across its target ‘Under 40’ demos with 20.2% P18-24 and 22.3% P25-39, although both figures were down from Survey 7.

Non-commercial JJJ was #3 P10+ on 11.0%. The only other station on double-figures was 96FM with 10.2% – a rise of 0.8% from the previous survey.

In Breakfast, Mix 94.5’s Clairsy, Shane & Kymba recorded a slight rise to be the #1  Breakfast session with 14.3.%, beating ABC720’s Eoin Cameron who finished on 13.7%. Nova 93.7’s Nathan, Nat & Shaun was the #2 commercial breakfast and #3 overall on 12.8%.

It was also a good survey for 6iX. The station recorded the biggest rise in any demo – up 4.8% to 16.2% in P55-64 to be #1 commercial station for that demo and #2 overall behind ABC720 on 17.8%.

Mix 94.5 recorded the highest P10+ Average Audience with 30,000 while Nova recorded Perth’s highest Cumulative Audience – 525,000 for P10+.