Perth Radio Survey 7/2013 released

Results from the Nielsen Metro Radio Survey 7/2013 were released this morning and shows the competition is as tight as ever.

Last Survey’s #1 station, Fairfax Radio’s 96fm, has slipped back to 3rd with an 11.5% share of People 10+. Mix 94.5 is back on top with 13.5%, while the steadily increasing Nova 93.7 is #2 with 12.4%.

Nova’s cause was helped by a huge 37.5% share of P10-17, seemingly at the cost of 92.9 which dropped 9.6% in that demo. However the station made most of that up in P18-24, where it jumped +6.8% to be the #1 station in that demo on 24.7% share.

It was a solid survey for Southern Cross Austereo. Besides being #1 overall, Mix 94.5 maintained #1 in its core P40-54 demo with 21.0% share.

In the battle of Breakfast, Mix 94.5’s ‘retiring’ The Bunch went out on a high note as the #1 commercial Breakfast session on 13.7%, ahead of Nova’s Nathan Nat & Shaun on 12.4%. ABC 720’s Eoin Cameron was #1 overall on 15.3%.

Mix 94.5’s new breakfast team – Clairsy, Shane & Kymba – started last week so it will interesting to see what impact that switch has on Survey 8, to be released on December 10.

Eoin Cameron’s Breakfast on ABC720 recorded the highest Average Audience for any single session – 56,000 – while Nathan, Nat & Shaun recorded the highest Cumulative Audience of 298,000.