Perth Radio Survey 5/2016 released

The fifth GfK Metro Radio Survey for 2016 shows some small rises and falls but relative positions remain much the same.

Mix 94.5 has maintained its #1 position P10+, despite a 0.9% drop to a 14.4% share.

In its heartland of P40-54, Mix94.5 was up +0.4 to 23.6% share and clearly #1, but lost share either side that demo: -0.8 to 13.6% in P25-39 and -0.7 to 14.5% in P55-64.

Nova 93.7 is #2 overall with a 12.9% P10+ share, also a slight fall of -0.3% from Survey 4. However it remained a strong #1 in its key P25-39 demo, recording a slight rise of +0.2 to a 21.0% share.

Mix stablemate Hit92.9 remained the third commercial station P10+ on 10.9%, the same result it recorded in Survey 4. Its strongest demo was P18-24 with a 24.4% share, a slight fall of -0.4%.

96FM was also in the ‘minus club’ for P10+, dropping 0.3% to an 8.1% share. It also lost share in P40-54 (-1.8 to 14.4%) but recorded rises either side of that demo: +1.2 to 8.3% P25-39 and +1.1 to 8.6% P55-64..

6PR edged up +0.2 to 7.8% P10+, and also recorded rises in its key older demographics: +0.2 to 6.3% P40-54, +0.7 to 12.2% P55-64 (#1 commercial), and + 1.0 to 18.3% P65+ (#1 commercial).

6IX had a solid survey and held some gains made in survey 3, with rises in P40-54 (+0.7 to 4.4%), P55-64 (+0.6 to 11.7%) and P65+ (+0.2 to 7.4%). It was also up +0.3 to 4.6% P10+.

Nova 93.7’s Nathan, Nat & Shaun were once again the #1 Breakfast despite a fall of -0.6 to 13.8%. Mix 94.5’s Clairsy, Matt & Kymba, was #2 but also recorded a fall from Survey 3 of -0.5 to 13.1%.

6PR’s Steve Mills and Basil Zempilas enjoyed a +0.8 gain to 10.1%, the only other commercial Breakfast in double figures.

Nova recorded a big lift in its Cumulative Audience of +27,000 listeners to 571,000 P10+ .

Mix 94.5 has the biggest Average Audience of 31,000 P10+.