Perth Radio Survey 3/2017 released
The third GfK Metro Radio Survey for 2017 has been released.
Mix 94.5 has retained the #1 position P10+, with a slight 0.2% gain to a 14.7% share, but Nova 93.7 is snapping at their heels after rising +1.9% to a 13.7% share.
Hit92.9 also rose +0.2% to 11% share to be the only other station in double-figures for P10+.
mix94.5‘s result was helped by an unlikely 5.5% gain in 18-24s and a 1.5% gain in 25-39s, however it lost share in its heartland 40-54s (-1.5%), although its 18.9% share of that demo was still a clear #1. The station also recorded aCumulative Audience of 520,000 P10+ and the biggest Average Audience P10+ of 33,000.
Nova 93.7 had a strong survey, recording rises in all demos except P65+. Its biggest gain was +4.2% to 21.7% in P25-39 – an important demo for the station. Nova’s Cumulative Audience of 595,000 P10+ was the biggest recorded.
hit92.9 lost -3.5% in 18-24s but its 28.2% share was still clearly #1 for that demo. In the station’s other important under-40 demo, P25-39, it recorded a slight rise of 0.2% to an 18.5% share. The station also recorded a Cume Audience above half-a-million with 514,000.
96FM is #4 P10+ on 8.9% after a fall of 0.2%. However, a gain of +0.8% to 16.6% in P40-54 makes it a strong #2 in that key audience for the station.
6PR was down -0.3% to 6.6% P10+ and recorded falls across all demos except P10-17 (+0.2% to 2.8%) and P65+ (+2.7% to 18.1%).
6IX made more gains, including in its key P55-64 demo, where a rise of 0.9% to 16.1% makes it a clear #2 for that demo.
In the all-important Breakfast session, Nova 93.7’s Nathan, Nat & Shaun on 14.0% just edged mix94.5’s Clairsy, Matt & Kymba on 13.8%, while hit92.9’s Heidi, Will & Woody were #3 on 11.4%.
Nathan, Nat & Shaun also recorded the biggest Cume with 366,000 followed by Heidi, Will & Woody (300,000) and Clairsy, Matt & Kymba (288,000)
WHAT THE STATIONS SAID
Rick Dalton, Commercial Director 96FM
“We are very pleased to see the positive momentum we’ve created in Perth off the back of the change in music positioning for 96FM. With growth across our core audience, we have further strengthened our compelling offering for advertisers in what is a very competitive market place. We are staying focused on delivering the strategy that has been welcomed by listeners and advertisers.”
Erica McGee, Content Director, mix94.5
“mix94.5 was all about lightening the load for our listeners in Survey 3 – handing out over $30,000 in Pay Your Bills and then gifting Anne from East Cannington a year’s worth of groceries worth $20,000 in conjunction with Channel Ten’s Masterchef. Matt & Kymba also got up close & personal on The Mummy red carpet with Tom Cruise & Russell Crowe, and Dennis Cometti continued to make headlines with his expert commentary around the Eagles & Dockers stumbling AFL seasons. Tim Lordan & Ross Edwards dominate the Perth workday, with Brian Mannix from the Uncanny X-Men and Dean Clairs taking us down memory lane with Generation 80’s at midday. Another super solid performance both on and off the air.”
Amanda Lee, Content Director, hit92.9
“What an amazing result for the Heidi, Will and Woody team, the hardest working breakfast show in the business! This is a show that makes Perth laugh, is the heartbeat of the city and continues to lead the way with unique video content. The best is yet to come! An excellent result today for the entire hit92.9 team.”
Evan Broadway, Station Manager, Forever Classic 6IX
“It has been a really strong start to 2017 for the station, with 3 increases in a row. Without a doubt we are the most cost-effective radio station in Perth to reach Perth’s Baby Boomers, where 53 percent of spending and 80 percent of travel and leisure activities come from. It’s a compelling story for our clients and agencies.”
Barrie Quick, Commercial Director, 6PR
“Our mix of news and sport continues to resonate with our audience, particularly across weekends, and overall the station remains in good shape.”