Perth Radio Survey 3/2016 released

Mix 94.5 has re-asserted its #1 position P10+, opening up a 1.3% lead on Nova 93.7 in the third GfK Metro Radio Survey for 2016, after last surveys close shave when the gap was just 0.1%.

Mix 94.5 recorded 14.5% share P10+ while Nova delivered a 13.2% share.

It wasn’t a great survey for Nova. While it gained 2.6% in P10-17 to dominate that demo with a 33.6% share, it lost ground in P18-24 (down 2.2 to 17.4%), P25-39 (down 1.8 to 18.5%) and P40-54 (Down 1.1 to 15.7%)

Mix 94.5 reversed last survey’s drop in its key 40-54 demographic going up 1.7 to 21.1% share and #1 for the demo.

Hit92.9 is the #3 commercial station on 10.3% after a slight drop of -0.1%. It enjoyed good gains in P10-17 (+4.2 to 26.9%) and P18-24 (+2.8 to 22.9) but slipped in P25-39 (-1.3 to 16.0%).

96FM continued to build, recording slight gains in all demos up to and including P40-54. It’s biggest demo is P40-54, where it recorded a 14.9%, up 0.3 from Survey 2.

6PR went the other way, losing share in all demos except P25-39, although it continues to be the dominant commercial station for P65+.

It was an encouraging if unspectacular survey for 6IX, managing to hold its 1.2% share of P25-39 but more importantly recording slight rises in its key demos of P40-54 (+0.8 to 3.7%) and P55-64 (+0.4 to 9.0%).

It will also be encouraged by a slight rise in its Breakfast session (+0.6 to 3.8%), although it remains to be seen what effect Maddie Burke’s departure from the Goss & Maddie team will have in Survey 4.

Nova 93.7’s Nathan, Nat & Shaun were the #1 Breakfast, up 0.2 to 14.6%. They are 1.5% ahead of Mix 94.5’s new Clairsy, Matt & Kymba, which improved 1.1 to 13.1% to be the #2 commercial station Breakfast.

Nova has the biggest Cumulative Audience share of 566,000 People 10+, with Mix 94.5 on 520,000.

Mix 94.5 has the biggest P10+ Average Audience of 31,000, with Nova on 28,000.