Perth Radio Survey 3/2014 results released

The third metro radio survey of the year from GfK shows the new surveys are settling with fewer big share swings, although there have still been some significant movements.

Mix 94.5 retains top spot overall, recording a 14.5% share of People 10+. The non-commercial JJJ recorded a -1.1% drop in P10+ but was still #2 on 11.7%, just ahead of Nova 93.7 on 11.4%.

JJJ also led Nova in the key 25-39 demo, recording a 22.5% share to Nova’s 18.2%, with 96fm next on 14.9%.

Mix 94.5 was #1 in its key 40-54 demo with a 21.9% share, well ahead of 96fm on 14.7%.

Not much change in the ‘Battle of Breakfast’: ABC720’s Eoin Cameron is #1 again (15.3%) with Mix 94.5 the #1 commercial Breakfast (13.8%). Nova 93.7 lost a fraction (-0.5%) but was equal 3# with JJJ on 11.3%.

Mix 94.5 enjoyed solid Average Audience numbers, leading the way Mon-Fri 5.30am-Midnight (37,000), Morning (55,000), Afternoon (51,000) and Drive (33,000 – equal with JJJ).

Nova 93.7 had the better of the Cumulative Audience figures, including recording Perth’s highest Cume Audience for People 10+ of 502,000 and 468,000 Mon-Fri, 5.30am-Midnight.