Perth Radio Survey 3/2013 results released

Results from the Nielsen Metro Radio Survey 3/2013 were released this morning and it shows the market continues to be hotly contested.

Mix 94.5 is still #1 P10+ with a 13.3% share. 96fm has taken second spot with 12.7%, just ahead of Nova 93.7 on 12.3%.

It was a solid survey for 96fm, which led the way in the prime 25-39 demo with 21.7%, up a healthy 5.1% from Survey 2, the biggest share increase for any station in any demo.

The 55-64 demo is very tight at the top. 6PR was #1 with 13.8% ahead of non-commercial ABC 720 on 13.7% and 6IX on 13.6%.

ABC720’s Eoin Cameron was the #1 Breakfast with a 12.6% share but behind that it’s tight amongst the commercial stations: Nova’s Nathan Nat & Shaun on 11.9%, Mix 94.5’s The Bunch on 11.5% and 96fm’s Blackers, Carmen & Fitzi on 11.3%.

Average Audience figures reflect the stations’ relative share positions. Mix 94.5 leads with 30,000 (P10+), followed by 96fm with 29,000 and Nova 93.7 with 28,000.

However the Cumulative figures paint a different picture. Nova 93.7 has the biggest Cume Audience (P10+) of 462,000 followed by Mix 94.5 on 439,000 and 92.9 on 427,000.

As usual, there’s something for everyone in the figures!