Perth radio Breakfast presenters help launch Purple Bra Day for Breast Cancer Care WA

June 13 2017, 8:25 pm | BY Martin Trevaskis | No Comments

To help launch Purple Bra Day 2017, Breast Cancer Care WA formed a tasty partnership with MOP Donuts.

The WA-based company ran a Facebook competition for ‘Mopsters’ to suggest purple themed donut creations. The winning suggestion was Prosecco & Blueberry Cheesecake.

WA media were amongst the first to taste the creation when Breast Cancer Care WA team members Kylee Payne, Chelsey Gibson and Tessa Litton delivered samples to Perth’s radio breakfast teams.

MOP Donuts in Leederville and Perth City are donating $1.00 from every purple-themed donut sold from now until Purple Bra Day on Friday June 23.

On the day, wear your purple bra and be a hero to help Breast Cancer Care WA continue to provide free emotional, practical and financial support to West Australian families affected by breast cancer.

Tanya Sim, Co-Founder and Managing Director of Block Branding, is one of the many clients Breast Cancer Care WA has helped. Sim said the support she and husband Mark Braddock received was invaluable.

“When I was diagnosed with triple negative breast cancer, and through the first lot of surgery, chemotherapy and radiotherapy, my team just took care of Block. Mark and I feel very grateful to have had such an incredible team that we could trust and who treat Block like it is their own. Over the past few years I have had many visits to hospital, sometimes for weeks at a time, and though it has been tough personally and for the business, Mark and I have been well supported.

“We first heard of Breast Cancer Care when they were magically there at one of our first surgery appointments. We had no idea how they knew about us, but they were there to help us make decisions and find our way through the confusion that exists at the beginning. Since then, I have connected with them numerous times over the past few years for help. I have also made some great friends who I met through a Breast Cancer Care support group for young members.”

As part of the promotion for Purple Bra Day, Perth twins, Michelle and Sharon Marsh from Married At First Sight and Nova Mornings presenter Ross Wallman unleashed their inner hero for an impromptu shoot in the CBD, which certainly brought pedestrian traffic to a standstill!

With the assistance of Carat Perth and freelance Producer/Director, Ed Hobbs, a series of eye-catching promos were shot for social media, which quickly gained traction.

Unleash your inner hero and register to fundraise or simply donate at www.purplebraday.com.au

Breast Cancer Care WA thanks the WA media and advertising industry for its support, and especially sponsors The West Australian, Nova, TEN and Evoke Media.