Perth metro commercial TV revenue result better than most but regional WA hardest hit

February 1 2010, 8:45 am | BY Martin Trevaskis | 5 Comments

Figures released on Friday by Free TV Australia show Perth fared better than most markets for commercial networks advertising revenue in the July to December half-year.

Perth was down 2.02% on the corresponding period from the previousyear, bettered only by Adelaide, which was down 1.01% . Sydney took thebiggest hit, down 7.24%, followed by Melbourne on – 4.58% and Brisbane- 4.50%.

But regionally WA was hit hardest, down almost 6.8% for the half. New South Wales fared best down just 0.25%.

Combined, the WA market was down 2.663% to $170,726,575 for the half.

However, 2010 has started brightly with a stronger TV market in January and positive forward bookings being reported.

Commercial TV Networks Advertising Revenue Jul-Dec 2009

Metro

Sydney                    $525,473,848    -7.235%

Melbourne              $399,435,598    -4.578%

Brisbane                 $246,527,437    -4.496%

Adelaide                 $111,946,960    -1.010%

Perth                        $148,707,313    -2.023%

TOTAL                $1,432,091,156     -5.037%

Regional

New South Wales       $194,071,383     -0.247%

Victoria                           $63,532,992     -4.251%

Queensland                $108,014,047     -3.522%

South Australia             $14,889,502    -2.359%

Western Australia         $22,019,262    -6.777%

NT/Tasmania                 $36,773,402      -2.940%

TOTAL                          $439,300,588     -2.295%