Perth has a day out at the Caxton Awards with Marketforce and 303 picking up 3 Caxtons each
Marketforce and 303 both put in a fantastic performance at the national Caxton Awards held tonight at the Hyatt Regency in Coolum. The two agencies showed the rest of Australia that when it comes to newspaper advertising the Perth industry can definitely compete on a level playing field. Both agencies picked up three Caxton Awards each to rank second and third in performance at the newspaper awards. Only DDB New Zealand, with four Caxtons, bettered their performance.
Marketforce won two Caxtons for Office of Road Safety ‘Tear’, and theother was for the Association for the Blind ‘Guide dogs can take youanywhere’. 303’s three Caxtons were all for IKEA ‘Sliding Doors’.
Thisyear only 16 Caxtons were awarded across the whole show. It is alsowidely acknowledged that Marketforce were also unlucky not to pick up afourth Caxton for their IKEA ‘Crossword’ ad, which won The WestAustralian Creative Exercise this year.
SapientNitro, Brisbane’s Tourism Queensland ‘Best job in the world’ ad won two Caxtons – and also took out the QuinlivanBlack Chairman’s Award, selected by this year’s jury chairman, Warren Brown, creative partner at BMF Sydney.
8 Comments
Well done to the winners and also well done to the West Australian. Without that creative competition you creatives would be anonymous.
11.44 I think you should be thanking the Mandurah Mail for sliding door.
Please tell me that didn’t ONLY appear in the Mandurah Mail.
Well done to everyone who won or got finalists at the Caxtons.
Yep – it only appeared in the Mandurah Mail.
How can the Crossword ad be judged as nothing but a scam. Created purely for a competition, not paid by the client, ran once and no media spend. And not for a legitimate client brief or business problem. It simply damages Award shows, is self indulgent and makes it so much harder for creatives doing real work for real clients to win awards. Open the comp up to all creatives worldwide and then maybe it’s fair, otherwise put the Caxton comp work in the scam basket. Or let all scammy work through but enough of the contradictions.
Just don’t enter. Let the scams die on the vine.
3.21.
Please do not detract from 6.35am/5.22pm/9.07am’s valiant efforts at complex multi-character personification on this thread. I for one have been enthralled with the subtle nuances of their posts. 6.35am/5.22pm/9.07am – not wishing to interfere or anything, but maybe you would be better served by writing a short exchange between your three main characters, perhaps set in some popular Subi watering hole? I would suggest, for added saliency you consider introducing an AWARD student, some senior media buyer and maybe someone who represents the common man. An exciting and unexpected twist would also be your own appearance towards the end of the piece as some knowing deus ex machina. Maybe spend tomorrow morning crafting it up and pop it over to CB some time before lunch.