Perth campaigns pick up 4 Golds, 5 Silvers and 4 Bronzes in Radio & Audio category at the 2015 London International Awards
Winners for the 30th London International Awards have been announced, and Western Australian agencies Marketforce and The Brand Agency have put in a dominant performance in the Radio & Audio categories.
Judging was held at the SLS Hotel in Las Vegas, with juries convening over a ten-day period, with Campaign Brief one of only three international media invited to attend. The juries, led by their respective jury presidents, including former Perth creative Matt Eastwood (JWT Worldwide), viewed and scored every entry within their medium. They concluded with final discussions to determine Grand LIAs, statue winners and finalists.
Australia has scored 67 statues and 26 finalists overall – 14 Gold, 20 Silver and 33 Bronze, with Perth radio work figuring prominently in those results.
Marketforce won 2 Gold, 2 Silver, a Bronze and a Finalist in Radio & Audio for its Canning & Tuart Colleges ‘Jerk’ campaign and Curtin University ‘Women In Engineering’.
The Brand Agency scored 2 Gold and 2 Silver Statues for its St John Ambulance ‘Not The Time’ campaign.
It’s a fantastic result for both agencies and the Western Australian industry.
Radio production house, Eardrum Australia also scored a Silver and two Bronzes for its production of the St John Ambulance campaign, amongst a haul that saw it named Radio & Audio Company Of The Year for the third year running.
Also winning metal at LIA Southern Cross Austereo Perth, who scored a Bronze for its Westspecs ‘Shart’ spot.
Barbara Levy, president, LIA, said the Australian Ad and Design industry won an incredible 10% of all metal awarded in the 2015 judging.
“Leo Burnett has won 16 Statues, making them the third most awarded agency in the world. In addition, I would like to congratulate Eardrum Australia for being named ‘Radio & Audio Company of the Year’ for the third consecutive year.”
Tom Eymundson (left), CEO, Pirate Group, and 2015 Radio jury president, said chairing this year’s Radio and Audio Jury was an honour.
“To be in the company of five industry-leading minds debating the merits of exceptional work from around the globe was a pure privilege. And to do it poolside was, well, a stroke of Barbara brilliance!
“After three days of intense listening to over 550 submissions, we culled a shortlist of (wait for it) 143 – a testament to the amount of great ideation, craftsmanship and innovation in this category: a conference call skillfully crafted into song for a Bluetooth speaker, a World Press Photo annual with contextual audio for each picture, a 30-year-old traditional radio campaign as fresh today as it was at launch, and a university encouraging more women to enroll in Engineering by highlighting a female engineering achievement that had significant impact on the very medium on which the ad was played, digital radio.
“When it came to the Statue round we were all on the same page, proof positive that a bold idea, an inspired execution and strategic insight transcends language. The odds of winning in Vegas are tough – statue recipients, be very proud of your trifecta.”
Leo Burnett Sydney led the Australian statue tally count, taking home four Gold, four Silver and eight Bronze. They also attained two Finalists:
GOLD – Radio & Audio – Original Music for Bundaberg Rum “Men Like Us Like Brave”
GOLD – Radio & Audio – Original Music for Bundaberg Rum “Men Like Us Like Polar Bears”
GOLD – Radio & Audio – Original Music for Bundaberg Rum “Men Like Us Like Tasting”
GOLD – Package Design – Eco Packaging for WWF “just*”
SILVER – Radio & Audio – Script Writing for Bundaberg Rum “Men Like Us Like Brave”
SILVER – Radio & Audio – Campaign for Bundaberg Rum “Men Like Us Like Brave”, “Men Like Us Like Polar Bear”, “Men Like Us Like Tasting”
SILVER – Radio & Audio – Script Writing for Bundaberg Rum “Men Like Us Like Polar Bears”
SILVER – Radio & Audio – Script Writing for Bundaberg Rum “Men Like Us Like Tasting”
BRONZE – Radio & Audio – Beverages for Bundaberg Rum “Men Like Us Like Brave”
BRONZE – Radio & Audio – Beverages for Bundaberg Rum “Men Like Us Like Polar Bears”
BRONZE – Radio & Audio – Beverages for Bundaberg Rum “Men Like Us Like Tasting”
BRONZE – Integration – Multimedia Campaign for Canon Shine “Shine”
BRONZE – Branded Entertainment – Experiential/Live Events for Gear VR “Shark Dive in the Desert”
BRONZE – Integration – Multimedia Campaign for WWF “just*”
BRONZE – Package Design – Art Direction Product Line for WWF “just*”
BRONZE – Package Design – Product Line for WWF “just*”
FINALIST – Design – Branded Content for WWF “just*”
FINALIST – TV/Cinema/Online Film – Public Service/Social Welfare Campaign for WWF – just* “Glass Cleaner”, “Bath Cleaner”, “Burn Relief”, “Scented Laundry Boost”, “Shoe Polish”, “Skin Care”
Other Winners from Australia:
Eardrum Australia, Sydney
SILVER – Radio & Audio – Direction for Risk “Saddam’s Capture of George Bush”
SILVER – Radio & Audio – Direction for St John Ambulance WA “Not the Time – Burns”
BRONZE – Radio & Audio – Direction for Risk “Hitler’s Battle of Germany Speech”
BRONZE – Radio & Audio – Recreational for Risk “Saddam’s Capture of George Bush”
BRONZE – Radio & Audio – Direction for St John Ambulance WA “Not the Time – Bleeding”
BRONZE – Radio & Audio – Direction for St John Ambulance WA “Not the Time – Diabetic”
FINALIST – Radio & Audio – Direction for Maltesers “Chainsaw”
FINALIST – Radio & Audio – Direction for Risk “Fidel Castro’s Inauguration”
FINALIST – Radio & Audio – Recreational for Risk “Hitler’s Battle of Germany Speech”
Emotive, Sydney
GOLD – TV/Cinema/Online Film – Humour for Optus & Netflix Offer “Did Ricky Gervais Just Do That To Optus?”
Exit Films
GOLD – Production & Post-Production – Cinematography for Samsung “Every Day is Day One”
BRONZE – Production & Post-Production – Direction for Samsung “Every Day is Day One”
FINALIST – Production & Post-Production – Cinematography for Qantas “Feels Like Home”
FINCH, Sydney
GOLD – Production & Post-Production – Editing for Volkswagen “The People’s Film, 60 Years Together”
Flagstaff Studios, Melbourne
BRONZE – Radio & Audio – Retail for 7-Eleven “Precious Nanna”
BRONZE – Radio & Audio – Sound Design for Tennis Australia “Get Closer to the Action – Ball Of Fire”
George Patterson Y&R, Brisbane
GOLD – Non-Traditional – Public Service/Social Welfare for Melanoma Patients Australia “Melanoma Likes Me”
SILVER – Non-Traditional – Guerrilla Marketing for Melanoma Patients Australia “Melanoma Likes Me”
BRONZE – Digital – Public Service/Social Welfare for Melanoma Patients Australia “Melanoma Likes Me”
FINALIST – Digital – Use of Social Media for Melanoma Patients Australia “Melanoma Likes Me”
GPY&R, Melbourne
GOLD – Radio & Audio – Sound Design for Legacy “Letters of Gallipoli – Wa
r”
SILVER – Radio & Audio – Public Service/Social Welfare Campaign for Legacy “Letters of Gallipoli – Any Day Now”, “Letters of Gallipoli – War”, “Letters of Gallipoli – Life in the Trenches”, “Letters of Gallipoli – Aftermath”, “Letters of Gallipoli – Hardened Men”, “Letters of Gallipoli – Caught in the Firing Line”
SILVER – Non-Traditional – Interactive Installations for Public Transport Victoria/Ladder “Donation Posters”
BRONZE – Radio & Audio – Sound Design for Legacy “Letters of Gallipoli – Life in the Trenches”
FINALIST – Billboard – Foods for Farm Pride “The Billboard with Nothing to Hide”
FINALIST – Radio & Audio – Sound Design for Legacy “Letters of Gallipoli – Any Day Now”
J. Walter Thompson Australia, Sydney
BRONZE – Branded Entertainment – Online Series for Nutri-Grain “Nutri-Grain Presents – Unstoppable Stories”
BRONZE – Branded Entertainment – Documentary Short Film for Nutri-Grain “Nutri-Grain Presents Unstoppable – Andy Hensel”
FINALIST – Branded Entertainment – Documentary Short Film for Nutri-Grain “Nutri-Grain Presents Unstoppable – Derek Rabelo”
Leo Burnett Melbourne, Melbourne
SILVER – Design – Experiential Marketing for Crikey “Set In Stone”
BRONZE – Billboard – Media Promotion for Crikey “Set In Stone”
BRONZE – Design – Installations/Displays – Temporary for Crikey “Set In Stone”
BRONZE – Non-Traditional – Media Promotion for Crikey “Set In Stone”
BRONZE – Package Design – Product Line for SPC “#MyFamilyCan”
BRONZE – Integration – Multimedia Campaign for SPC “#MyFamilyCan”
FINALIST – Production & Post-Production – Visual Effects for Honda HR-V “Dream Run”
FINALIST – Non-Traditional – Foods for SPC “#MyFamilyCan”
M&C Saatchi, Sydney
GOLD – Branded Entertainment – Scripted Short Film for Testicular Cancer Awareness “Game of Balls”
SILVER – TV/Cinema/Online Film – Innovative Use of TV/Cinema/Online Film for Testicular Cancer Awareness “Game of Balls”
BRONZE – TV/Cinema/Online Film – Branded Content for Testicular Cancer Awareness “Game of Balls”
BRONZE – TV/Cinema/Online Film – Public Service/Social Welfare for Testicular Cancer Awareness “Game of Balls”
BRONZE – Integration – Integration for Testicular Cancer Awareness “Game of Balls”
FINALIST – Non-Traditional – Branded Content for Testicular Cancer Awareness “Game of Balls”
Marketforce, Perth
GOLD – Radio & Audio – Sound Design for Curtin University “Women in Engineering”
GOLD – Radio & Audio – Public Service/Social Welfare for Tuart and Canning Colleges “Jerk Pickles”
SILVER – Radio & Audio – Public Service/Social Welfare for Curtin University “Women in Engineering”
SILVER – Radio & Audio – Public Service/Social Welfare for Tuart and Canning Colleges “Jerk Duties”
BRONZE – Radio & Audio – Public Service/Social Welfare Campaign for Tuart and Canning Colleges “Jerk Pickles”, “Jerk Duties”, “Jerk Car Radio”
FINALIST – Radio & Audio – Script Writing for Tuart and Canning Colleges “Jerk Pickles”
McCann Melbourne, Melbourne
SILVER – Design – Branded Content for Tigerair “Infrequent Flyers Club”
SILVER – Design – Use of Copywriting Campaign for Tigerair “Infrequent Flyers Club Cards”, “Copywriting Elements”
FINALIST – Integration – Multimedia Campaign for Tigerair “Infrequent Flyers Club”
FINALIST – Design – Innovative Use of Design for Tigerair “Infrequent Flyers Club”
Method Studios, Sydney
BRONZE – Production & Post-Production – Animation for Nightingale And The Rose by Oscar Wilde “Nightingale And The Rose”
OddfellowsDentsu, Sydney
SILVER – Package Design – Art Direction for 4 Pines Brewing Co. “The Bastard Children of the British Empire”
SILVER – Package Design – Beers for 4 Pines Brewing Co. “The Bastard Children of the British Empire”
BRONZE – Package Design – Use of Illustration for 4 Pines Brewing Co. “The Bastard Children of the British Empire”
Song Zu, Sydney
SILVER – Music & Sound – Music Adaptation – Song for Qantas Airways “Feels Like Home”
BRONZE – Music & Sound – Music Original – Song for Bundaberg Rum “Men Like Us Like Rum”
Saatchi & Saatchi Australia, Sydney
BRONZE – TV/Cinema/Online Film – Automotive for Toyota Hilux “Unbreakable Drivers”
FINALIST – Production & Post-Production – Direction for Toyota Hilux “Unbreakable Drivers”
Southern Cross Austereo, Perth
BRONZE – Radio & Audio – Personal Items/Gift Items for Westspecs “Shart”
The Brand Agency, Perth
GOLD – Radio & Audio – Public Service/Social Welfare Campaign for St John Ambulance WA “Not the Time – Bleeding”, “Not the Time – Diabetic”, “Not the Time – Burns”
GOLD – Radio & Audio – Public Service/Social Welfare for St John Ambulance WA “Not the Time – Burns”
SILVER – Radio & Audio – Public Service/Social Welfare for St John Ambulance WA “Not the Time – Bleeding”
SILVER – Radio & Audio – Public Service/Social Welfare for St John Ambulance WA “Not the Time – Diabetic”
The following have attained Finalist status:
BWM Dentsu, Sydney
Radio & Audio – Public Service/Social Welfare for SurfAid.org “Surfify”
Digital – Public Service/Social Welfare for SurfAid.org “Surfify”
Clemenger BBDO, Sydney
Non-Traditional – Guerrilla Marketing for Keep Australia Fishing “The Underwater Billboard”
Billboard – Innovative Use of Billboard for Keep Australia Fishing “The Underwater Billboard”
Havas Worldwide, Sydney
Digital – Utilities for Virgin Mobile Australia “#mealforameal”
Digital – Use of Social Media for Virgin Mobile Australia “#mealforameal”
Nylon Studios, Sydney
Production & Post-Production – Direction for Toyota Hilux “Unbreakable Drivers”
Robber’s Dog, Sydney
Production & Post-Production – Direction Campaign for Volkswagen Golf “Fatigue Detection”, “XDL”, “Rain Sensing Wipers”, “Park Assist”
The Works Sydney, Sydney
Production & Post-Production – Direction for Sea Shepherd “Ultimate Death Scene”
This year seven Grand LIAs were awarded:
adamandeveDDB, London was awarded the TV/Cinema/Online Film Grand LIA for John Lewis “Monty’s Christmas”
BBDO Proximity Malaysia, Kuala Lumpur was awarded the Poster Grand LIA for KFC “Burger”, “Drumstick”, “French Fries”
Grabarz & Partner, Hamburg was awarded the Non-Traditional Grand LIA for EXIT Deutschland “Nazis against Nazis – Germany´s Most Involuntary Charity Walk”
Leo Burnett Argentina, Buenos Aires was awarded the Billboard Grand LIA for Samsung “Safety Truck”
Leo Burnett Chicago, Chicago was awarded the Integration Grand LIA for Allstate “Social Savvy Burglar”
R/GA, New York was awarded the Design Grand LIA for Ad Council “Love Has No Labels”
The Mill, London was awarded the Production & Post-Production Grand LIA for SSE “Maya”
2015 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.
The following companies were honoured with the 2015 Of The Year Awards:
Network of the Year: BBDO
Agency of the Year: R/GA, New York
Production Company of the Year: Smuggler
Post-Production Company of the Year: The Mill
Radio & Audio Company of the Year: Eardrum Australia
Of the 14,106 submissions from 78 countries, 7% attained Shortlist status. Of those elite selections, only 1.2% were awarded Gold Statues; 1.6% Silver Statues; 2% Bronze Statues and 2.1% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986, when only 2,600 submissions were entered.
View all the winners here.
2 Comments
Congrats to all involved, that’s a great result for WA
Awesome job everyone!