Pedestrian.tv appoints Lisa Thom as Advertising & Partnerships Director across WA and SA

Youth focused publishing brand Pedestrian.tv is expanding its commercial operations, launching a full-time commercial presence in Perth and Adelaide.

Heading up the commercial operations will be Lisa Thom, who is joining Pedestrian as an Advertising & Partnerships Director. Thom has spent the last nine years at Nova Entertainment, where she held roles in Client Solutions & Agency Sales and most recently as Direct Sales Executive at Nova 93.7. 

“We’re beyond excited to welcome Lisa to help us launch our commercial presence in the WA and SA markets,” said Pedestrian.tv co-founder Chris Wirasinha. “Pedestrian is Australia’s number one youth-focused publishing brand and we’re thrilled to translate our existing reach and engagement across markets such as Perth and Adelaide into award winning work with local clients that delivers results.” 

The national expansion is part of an aggressive growth strategy across all parts of the business that will see Pedestrian expand its footprint to over 70 full-time staff through 2017. It also follows the announcement of new vertical launches across Pedestrian including LUXE, Pets, Money, Gaming & Bites (Food).