Paul Yole set to retire from The Brand Agency
The Brand Agency’s Paul Yole has announced that he will be stepping back from the business, with the intention of gradually reducing his current full time responsibilities from December prior to retiring from the Agency Board in June 2016.
Yole said that he had been contemplating a change of speed for a while, and that the time was right for a change that allowed the Agency and clients time to adjust.
“I feel like we’ve got the Agency and the people in a really good place and I can step back gradually and play more of a guiding role.”
Brand CEO Steve Harris said Yole had made an incredible contribution to the business, and the local industry.
“Any way you look at it Paul’s been a key driver of our business and creative success, and the vibrancy of the local industry.”
“He’s played a critical role in the success of The Brand Agency, and of everyone who works here. As well as his importance to our culture and the quality of the work we produce, he has tirelessly worked to raise our standards and encourage our people and our clients to think big.”
“Typical of Paul’s professionalism and way of working he has chosen to give us a long lead time to prepare and adjust.”
Yole joined The Brand Agency in 2007 and led the Agency’s strategic and planning team through to 2013 when he took on a broad whole-of-business remit as Director of Agency Development.
In three of the seven years he has been with The Brand Agency it has been named Campaign Brief Agency of the Year.

15 Comments
Congratulations Paul – amazing achievement, best wishes – Melis 🙂
Congrats on a great career Paul, is the party in Cannes?
Congratulations Paul, fantastic achievement, glad we had a chance to work together along the way.
Congrats Paul! You’ve always maintained high standards with great integrity…
Congratulations, Paul. You’ll be missed for sure! Will try to come over for the farewell party!
Tinno, I’ve always said you have great ideas! Thanks for kind comments everyone
GOSH! Where does the time go – seems only like several yesteryears since my employ at Bowtell Clarke & YOLE! Wishing a happy and relaxing retirement 🙂
One of best admen this town has ever seen and one of the nicest. Any creative who has had the pleasure of working with Paul knows his passion for great work. You can take a very big bow Paul!
Congrats Paul. Awesome to see it’s on your own terms.
Well done Paul, congratulations on stellar career , look forward to seeing the next chapter.
Good on you Yoley, you’ve never failed to make me smile. Except when you did. And even then I thought you were a good bloke. Let’s have another coffee soon!
Congratulations Paul. Did someone say knighthood?
Enjoy the downtime Paul – you’ll be missed from the industry!
Ralph, apparently Tony Abbott was going to make me a captain’s pick, but that chance has been blown now. We’ll never know.
Well done Paul! The industry will not be the same again – I do hope this means you get to spend more time at The Boomerang Bar. Best wishes, Adam