Paul Yole in Cannes: 5 take-outs from day 4
Paul Yole has been blogging from the Cannes Lions Festival for the past 9 years. This year he is highlighting 5 points a day for his daily coverage.
Massive Wednesday. So called because it’s the day of the Massive Music party, but for others it takes on a whole different meaning. This is especially true if you went to the Campaign Brief Legendary Lunch at La Colombe d’Or, possibly the world’s best setting for a garden restaurant.
Here are my 5 thoughts for today.
1. If you want to read an in depth review of the sessions, read Claire Davidson’s coverage
OK I may have been a bit skinny yesterday but I am trying to keep this a brief snapshot in the hope that if something sounds interesting you can read the full story elsewhere, like Claire’s excellent and detailed coverage. But I will try to give a little more than just a teaser. Talking of which….
2. Richard Curtis wants us to help spread the word
As we agreed in the car back from St Paul de Vence today, the Cannespeak word of this year seems to be ‘collaboration’. Project Everyone is a collaboration between Richard Curtis and Sir John Hegarty.
You can read about it here http://www.project-everyone.org/ but in a nutshell, this is what it’s about:
In September 2015, the United Nations is agreeing global sustainable development goals, a series of ambitious targets to end extreme poverty and tackle climate change for everyone by 2030. The key to this is for the people of the world to keep politicians honest about the treaty they are due to sign on September 25.
The best chance of these goals being met is if everyone on the planet is aware of them. So the simple but mighty ambition of Project Everyone is to share the global goals with 7 billion people in 7 days.
The Cannes session, dubbed #wehaveaplan, aimed at getting the world’s advertising and media community to promote the cause, which will be launched via the world’s first ever global cinema campaign on September 25.
3. This networking thing is actually valuable
Over the course of my 8 or 9 visits to La Colombe d’Or for the Campaign Brief lunch I’ve met a lot of people who agree with me that the people you meet, the experiences you share and the contact you make can lead to a measurable business impact. That could be for recruiting, ideas exchange or simply good old-fashioned recruitment.
That’s one of the reasons I encourage people to come, to broaden their outlook and extend their ambitions.
4. I need to get up early tomorrow
It’s the 25th anniversary of the Saatchi & Saatchi New Directors’ Showcase and I’m told there will be a spectacular show at the start. Then there is James Murdoch (I hope someone asks him about phone tapping), Monica Lewinsky, Goodby and Silverstein, David Guetta and the Advertiser of the Year, Heineken.
Oh yes, we still talk about advertising. In the rush to save the planet “one small trial at a time” we sometimes forget we mainly have to sell stuff.
5. Sir Roger Moore still tries to gate crash our Campaign Brief lunch
Yep, he was there again, asking where the hell Kim is. It’s OK Kim, I told him you are away with his daughter.
