Paul Clout joins Carat Perth from Starcom to bolster the agency’s specialist services locally

Paul Clout (pictured) will join the team at Carat Perth to head up a new sponsorships and integration division, Carat Connect, as part of the agency’s expanded suite of services locally.

Clout, who has spent over ten years with Starcom Mediavest, will be responsible for pioneering new services in content and production, as well as leading key client accounts. He joins the agency after a period of strong growth for the business, which claims to have won over $20m in new business over the last six months.

“Paul is firmly established as one of the leading media thinkers in WA,” said Adam Marshall, Carat Perth Managing Director. “His experience, both locally and internationally, singles him out as uniquely qualified for the role. As the media landscape continues to transform, we want to take a leadership role in developing new services that ensure our clients’ communications stay relevant in this fragmented age.”

Clout said of his appointment: “I’m truly excited to be joining Adam and the excellent team over at Carat, and by the prospect of helping bring Carat Connect to life in the WA market. Having spent over a decade with my current agency, I’ll look back fondly, but this opportunity was too enticing to pass up.”

Clout joins the agency officially on Monday 13th June as Head of Carat Connect WA.

Starcom has commenced the search for a replacement to head up its Perth office. General Manager (SA & WA) Mark Clemow said they already have some “red-hot irons in the fire” for the position.