Perth’s Painted Dog Research makes its first move outside Australia with new UK office
With the recent opening of an office in the UK, its first outside Australia, Perth’s Painted Dog Research has made another step towards fulfilling its ambition of creating a global network of boutique agencies.
Although the UK has taken a battering post the GFC, Painted Dog believes 2014 may well be the perfect time to take a fresh look at the market. Official predictions for UK economic growth have been revised up and recent data shows the economy growing faster than any other G7 nation.
Matt Gibbs, Principal of Painted Dog Research UK, said the move was already paying off.
“From a research perspective, we and our clients have already reaped the benefits of being able to draw on knowledge and services from a combination of the UK and Australia. Having direct access to UK industry insight and bodies such as the MRS, who describe themselves as the world’s leading authority on research and business intelligence, is invaluable.”
Painted Dog’s UK arm is based in Bristol, a city that is very much ‘on brand’. Similar to Perth, Bristol is a west coast city with strong historical connections to sea-trading. Many of London’s companies choose the 90-minute commute to Bristol in order to seek better value outside of the capital. This has bolstered Bristol’s standing as a front-runner in technological engineering and also developed its reputation as a creative hub. With its unique blend of historical identity, cultural creativity and entrepreneurial spirit, there is an optimistic buzz in the Bristolian air – an optimism which Painted Dog is keen to embrace on its road to creating a worldwide network with a difference.
Claudia Amonini, founding Principal of Painted Dog Research, said their vision is to replicate the underlying principles of flexibility, expertise and high quality service rather than localised systems and structures.
“Our consultants have a wide range of expertise ensuring they are able to provide the best research solution that meets the client’s needs. What is more, clients working with any Painted Dog agency, anywhere in the world, will be dealing with the owners directly. Our focus is to maintain what has made us successful in WA; a small business feel that focuses on quality and a service which is second to none.”