PADC Skulls 2023 to be judged in New York
The 2023 Perth Advertising and Design Club (PADC) is taking this year’s judging to New York, with a talented selection of judges adjudicating on all entries.
The panels include judges from the worlds of creativity, design, production, strategy and digital crafts. The Skulls unique format also includes The Diamond Skulls awards, which takes a folio of work from individuals across all disciplines of Creative, Digital, Production, Design, Client Service Person of the Year and Production Person of the Year.
“For the first time, and to better reflect the ever-expanding commercial creativity industries that the PADC supports and awards through their membership, we’ve opened up our traditional Chair of Skulls role to include three different people – Sarah Barclay (Marketing & Communications), Nick Ace (Brand & Design) and Rafael Rizuto (Creativity & Craft),” said Josh Edge, President of PADC. “This gives us the ability to have some really in-depth conversations/arguments about the best ways to award the best work that WA has to offer. It also stops one person from ultimately having a single point of view on the entire years’ judging results.”
The Marketing & Communications panel includes Samira Ansari, Michael Raso, Piper Hickman, Francesca Bonomi and Lea Ladera. The Brand & Design panel includes Aaron Padin, Deva Pardue, Graham Clifford, Hernan Ibanez and Nicole Kupferman, while the Creativity & Craft panels features the likes of Matt Eastwood, Andre Bittar, Daniela Michelon, Mateus De Paula Santos and Menno Kluin.
“This is arguably one of the most diverse and talented judging panels for any regional awards show, anywhere in the world,” said Tia Brazier, General Manager of PADC. “We’re so excited to get stuck in over in New York, and bring WA’s best and brightest to the world.”
Entries for the PADC Skulls close in less than 7 days, on Monday, 31st July, 2023.
All entrants can enter at theskulls.awardsplatform.com and make sure you are signed up as a current member on the new PADC website before submitting your entries.
The Skulls Award Show will take place on the 3rd of November at The Westin.
Sponsor opportunities are still open to join with Peach/Cape, Val Morgan and SCA. Sponsor enquiries can be sent to Tia Brazier at admin@padc.com.au
9 Comments
Really?!?
Good to read that the club is financially back on it’s feet.
Yeah, turns out flying one adjudicator over to a city full of world-class judges is a lot more cost effective than flying judges to Perth (and a couple of years of exclusively Zoom judging has definitely shown the cracks in managing multi-national, multi-Timezone, diverse judging panels at the scale we want). It’s worked since the previous Committee set up the international judging panels in Singapore, New Zealand, South Africa and England, and we’re bloody stoked to being able to pull it off after a few years of savings and sponsorships.
The Skulls’ good reputation (and the reputation of our Committee and members) definitely helps keep the value high – we have the Dentsu NY offices donated to house the judging process and make sure we capture the feedback to present back to WA in an awesome Val Morgan screening (also sponsored). It ain’t easy, but it’s creative problem solving.
Putting WA creativity on the largest possible stage is always the goal… we have one chance every year to highlight our best work as an industry and we take that opportunity seriously.
Great move. Let’s hope that they are briefed to judge at the right level. PADC ain’t Cannes or D&AD – it is an awesome regional award show where awesome regional work should be recognised and encouraged. Let’s put last year behind us and encourage this year’s judges to find the moments worth celebrating.
Put last year behind us? I don’t know of any great work that missed out on awards, do you? The judging standard should be high — and that should be the encouragement. Best of show might have been ‘contentious’ but plenty of great work was recognised. As I’m sure it will be again.
I agree. I don’t know of any good work that missed out last year. Winners at PADC won at CB Awards and I’m sure CB winners will win at this PADC. The good work rises to the top. My belief is that the judging should be tougher. Too many awards and creatives all start thinking that we are doing well. 2 or 3 finalists at AWARD is not how we show Perth clients that we can compete with Sydney agencies.
Great to see this wonderful capital city evolving into a truly world class cosmopolitan city.
This article is making me feel so nostalgic for the eighties…who’d have thought the good times would ever return!
Well done Josh. Huge effort benefiting everyone.