Organic Search underpins REIWA’s fight back

REIWA, the peak body for the real estate profession in Western Australia, has reclaimed significant market share driven by an overhauled digital strategy.

In 2015, REIWA reviewed its digital strategy on the back of an underperforming website and increased competition from other prominent real estate advertising platforms.

The organisation engaged digital marketing agency, Bonfire, to develop and manage the project, given their reputation in the organic search channel. Bonfire’s team devised a thorough strategy, anchored around a detailed technical plan, that would turn around REIWA’s digital fortunes.

The partnership with Bonfire has led to strong results including a 50% increase in traffic year-on-year and 1.2 million website visitors each month. Agent enquiries also continue to increase each month.

Neville Pozzi, CEO of REIWA (pictured) said: “We were confident that Bonfire would be a key contributor in achieving our business objectives. We haven’t been disappointed. Their thorough process and dedicated staff have been the driving force behind our online success. We look forward to working with them to grow the business even further.”

Bonfire CEO, Clay Cook echoed Pozzi’s sentiments.

“I’m very pleased with the success REIWA is achieving. The combination of our team’s digital smarts and tenacity have really paid off,” said Cook. “As the year draws to a close, our attention turns to 2017 and ensuring that REIWA’s online success continues to go from strength-to-strength.”