oOh! Media delivers digital campaign that pulses to the weather map’s beat for AAMI

AAMI’s latest advertising campaign for its Roadside Assistance service harnesses oOh!media’s digital media by scheduling creative to run according to the weather conditions.

The campaign has multiple executions based on sunny, rainy, cloudy and windy weather conditions with headers such as: “You’ll be singing in the rain with AAMI Roadside Assistance” and “No matter what the clouds bring, we’re here to help”.

Each execution will run to match the weather locally using oOh!media’s digital media weather triggering technology, which uses an RSS weather feed from the Bureau of Meteorology.

The campaign starts this week, across five states in landmark roadside locations including oOh! Media’s Mitchell Freeway site in Perth.

Brendon Cook CEO of oOh!media said the weather triggering technology enables contextually-relevant connections between advertisers and motorists.

“It’s a really smart concept for an insurance company to leverage the local weather conditions to attract attention, relate to the audience and promote its service.”

AAMI Brand Manager Anthony Russell said, “By tapping into local weather conditions and dynamically serving ads to match, we’re grabbing drivers’ attention in an entertaining and relevant way which will increase recall for the advertising and brand.