OMD WA picks up ABN Group media from July 1

OMD WA has been appointed as the media agency for ABN Group following a competitive tender process against other agencies including 303MullenLowe and Carat.

As a true leader in their category, ABN Group includes a portfolio of building brands, including Webb and Brown-Neaves, Celebration Homes, Homebuyers Centre WA and Dale Alcock Homes.

“We are truly thrilled to be partnering with Jeff Hayres, Paula Dennis and the entire ABN Marketing team,” said Angela Nutton (pictured), Managing Director of OMD.

“We instantly recognised the  immense synergies between our two company philosophies, in the way we approach our work as a team, our company ethics and overall passion for what we do, so we are very excited to be working with such an iconic  leader in the new home builder category. We’re looking forward to embracing the ever-changing marketplace with ABN and finding even more innovative and efficient ways of connecting with  our customers”

Jeff Hayres, Executive General Manager, Retail WA, ABN Group said the decision had been based on an extensive review.

“After completing a very robust and detailed media pitch process that started in December 2015, we are very pleased to begin our working partnership with the entire team at OMD WA. They clearly demonstrated the value they will bring to ABN Group in a strategic planning and buying capacity.  We also want to recognise 303MullenLowe for the contribution to the business during their period of engagement.”

The appointment commences from July 1.