OMD, SCA, Luke O’Sullivan and ‘Enjoy The Ride’ more winners at Campaign Brief Awards
OMD narrowly edged out Mitchell & Partners to win the inaugural Channel Nine WIN Network Media Agency of the Year at the Campaign Brief Awards, held Friday night. The Media Agency of the Year award has been introduced to acknowledge the increasingly pivotal role media agencies play in advertisers marketing plans. In 2011, the two outstanding media agencies in Perth were Mitchell and Partners and OMD WA. Both delivered excellent results for their clients and their own businesses.
One of the most popular wins of the night was Mitchell’s Luke O’Sullivan (pictured) taking out the Supernova of the Year. The Supernova of the Year Award recognises outstanding young people who will be the future leaders of their organisations and the industry. Despite an early setback, O’Sullivan has combined talent with dedication and determination to succeed and is now a key member of Mitchell’s growing team.
Southern Cross Austereo – operators of radio stations 92.9 and Mix 94.5 – became the first two-time winner of the prestigious Media Organisation of the Year award. They have been the most consistent performer in this award since its inception, being 4th in its inaugural year, then 1st, 2nd, 2nd and now 1st again.
They are the only media organisation to have placed in the top five every year in the award’s history. Not only are they ratings champs, they are clear favourites with Perth’s senior media managers (who vote for this award), for their service and efficiency as well.
The Top Ten were:
1. Southern Cross Austereo
2. Media Tonic / oOh! Media
3. Channel Nine
4. The Sunday Times
5. APN Outdoor
6. Nova 93.7
7. Netwrok TEN
8. Adshel
9. ninemsn
10. The West Australian
And 303Lowe’s ‘Enjoy The Ride’ campaign for the Office of Road Safety added to that agency and client’s dominance of the night by taking out the Campaign of the Year award, which recognises strategic thinking, creativity, effectiveness and integration across media platforms.
There were two other finalists for the award – IKEA ‘Rent’ also by 303Lowe and Curtin University ‘Brightest Minds’ by The Brand Agency.
5 Comments
Well done Lukey. Well deserved.
On ya Luke! This guy may be the greatest bloke to ever support the Bulldogs, live in Perth and work in media.. Champion!
(Attention Supernova committee: Let’s Get Tobie. 2013)
Great work Lukey!
Agree with Big Fan, your time has to come soon Rhodes!
Quality supernova finalists!!!
Well done Luke.
Gunning for Holly and Tobie next year…
Could we just let Luke have his moment of glory without mentioning potentials for 2013? Let the kid enjoy his time! Geez Perth, no wonder our brightest stars look elsewhere – seems to be such a fickle state when it comes to acknowledging talent. We have a year to the next award….let him enjoy the status for a year!