Old Spice Guy takes the web by storm
July 14 2010, 9:35 am | | No Comments
Asher Moses @ smh.com.au reports that what began as a clever marketing campaign has morphed into a viral web phenomenon,and the Old Spice Guy, Isaiah Mustafa, is milking it for all it’sworth…. Mustafa’s clips on the Old Spice YouTube channel have rackedup almost 55 million views, making it YouTube’s most viewed sponsoredchannel of all time. More about this on Mashable. Or join the Old Spice Guy on Twitter.