Ogilvy’s Scrabble campaign disqualified and replaced as Cannes Press Grand Prix with Almap BBDO’s Billboard campaign
June 24 2010, 8:47 am | | 2 Comments
After disqualifying Ogilvy’s Mexico’s Scrabble campaign new Grand Prixwinner in the press category is Almap BBDO, Sao Paulo, for itsBrazilian “See what music is made of” print campaign for Billboardmagazine. The campaign featured pop music stars as a pixilated pictureand each star is made up of small pictured of their influences. Bono,for example, is made up of Bob Dylan, David Bowie, Lou Reed and MotherTeresa.
The Scrabble campaign was kicked out just minutes beforethe presentation started as it was discovered that it is an oldcampaign that was entered into Cannes last year. (One of the Scrabble executions is shown on the next page of this story)
2 Comments
WTF…..Please explain.
How does this win a Grand Prix? This is an old, old idea. 303, for example, did this for the Sunday Times (or was it the West) about a decade ago. Ok they’ve done it using a CMYK screen instead of a continuous tone, but even so!
I like the idea it replaced much better. This is the verbal equivalent of Evel Knievel jumping the Grand Canyon with the writers deciding to jump from the beginning of the page to the end using only ‘e’ vowels. It’s difficult and you take the time to see if they make it.