‘Not Happy Jan’: the ad that poisoned Sensis?

Financial guru Alan Kohler reckons the ‘Not Happy, Jan’ commercial created by Clemenger BBDO, Melbourne for Yellow Pages in 2000 was the harbinger of Sensis’s eventual fate.

Writes Kohler on his Business Spectator site: The 30-second commercial shows a small business that missed that year’s Yellow Pages directory because an employee – Jan – forgot. Jan ends up running down the street with those words ringing in her ears. READ ON….