No luck for IKEA Valentine’s Day at Clio Awards

303Lowe’s ‘Valentines Day’ press ad for IKEA has failed to progress beyond the shortlist stage at the Clio Awards.

The ad – a finalist at Cannes, Silver winner at AWARD, Silver Nomination at D&AD and most recently Silver at AdStars – was not among the 52 winners in the Direct category announced overnight.

Among the six winners from Australia, Saatchi & Saatchi Sydney and GPY&R Melbourne each picked up Gold in the category – Saatchi’s for OPSM / Luxottica ‘The Storybook Eye Test’ and GPY&R for Defence Force Recruiting ‘Air Force FM’.

Marketforce has three shortlists for Internode ‘The Geekiest Promo in the Universe’ in the Audio category, to be announced later this week.