Newsnet WA announces new sales model and appointment of agency group sales manager

The sales director of TheSunday Times and PerthNow,Michael Riach (pictured), has announced a new sales model for the WA sales division.

The new model combines the current sales representation of The Sunday Times/PerthNow and News Limited’s national digital network with the Newsnet WA team, to form one agency sales team for News Australia, WA.

From July, West Australian advertisers will have full access to all of News Limited’s suite of multi-platform brands including The Australian, The Daily Telegraph, Herald Sun, Vogue, Inside Out and The Advertiser through a single, newly created sales team.

In addition, the new team will be responsible for the management and execution of national campaigns in the WA market.

The new model evolves the News Australia representation to a broader model that provides focussed solutions for all agency clients based in WA, minimising multiple sales touch points, while giving WA customers greater senior representation across all of News Limited local and national brands.

“We are building one united News Australia sales team in Perth that allows local andnational advertisers to utilise the breadth of our national cross platform network, with the depth of local opportunities,” said Riach.”The new sales team model means we can now service local and national advertisers more efficiently, offering them more innovative multi-platform solutions and opportunities for their campaigns.”

Riach also announced the appointment of Rebecca Lassen to the newly created role of Group Agency Sales Manager for News Australia in WA, to lead the new team. Lassen was previously sales manager, key accounts and agencies for The Sunday Times and national digital sales.

Riach said Lassen was “a fantastic leader and operator.”

“Rebecca has built valuable relationships with our key clients and agencies and has a strong understanding of the importance of our customers and is extremely well respected by them. I’m delighted to be promoting her to work with me in buildingand leading the collective agency sales team for our WA clients.”

Of her appointment, Lassen said: “West Australians have a deep relationship with The Sunday Times and national digital network. I’m excited to be stepping up to further collaborate with our customers on the execution of engaging campaigns thatconnect with our consumers while also introducing them to the depth and breadthof News Limited’s national network.”