News Corp enjoys strong results for The Sunday Times and Perth Now in latest results
The Sunday Times and Perth Now have recorded strong results in the March quarter.
The Sunday Times has experienced readership growth quarter on quarter, the only Sunday metro newspaper in Australia to achieve this.
The Sunday Times has enjoyed its best quarterly audit result since March 2012. According to the ABC audit data, print consumption is stabilising, with 182,000 copies of The Sunday Times newspaper being sold on a Sunday. Furthermore, The Sunday Times is read by 487,000 people each week which represents more than 25.3% of the population of WA.
The total reach for both The Sunday Times and Perth Now is 1.575 million readers, an increase month on month.
STM showed the strongest magazine growth amongst local publishers with a 4% readership growth over the past 3 months.
“This growth reflects STM’s strong readership engagement amongst a highly desirable audience segment,” said Managing Director Michelle d’Almeida. “It’s great to see our total audience grow as West Australians turn to both The Sunday Times and Perth Now on the platform of their choice.”
d’Almeida saud the most recent EMMA data also affirmed News Corp Australia’s position as Australia’s leading print and digital publisher, with a reach of over 15.7 million Australians each month or 85% of the population, and leading positions in news, sport, food and business.
