News Corp Australia goes further to launch new PerthNow site to advertising & media agencies
PerthNow has unveiled a new site with a fresh design aimed to drive engagement with local audiences. To celebrate, the team from The Sunday Times and PerthNow visited a number of advertising agencies around Perth with coffees and bagels to discuss the positive changes and what they mean for them and their clients.
The impromptu visit to OMD, Initiative, 303Lowe, The Brand Agency and Carat was received well, with positive feedback throughout the morning – including it being a quirky way to highlight the ‘We Go Further’ message.
News Corp says the new PerthNow site offers readers a richer more engaging experience and the introduction of a number of new features including My News, which gives users a personalised hub to store articles, create selection shortcuts and view their browsing history.
2 Comments
They’re dreaming if they think people will pay to subscribe to a website like that! To paraphrase Ronald Reagan; Rupert Murdoch, tear down your pay wall!
Did someone forget to UX test this site? It is terrible, the west would be ecstatic right now – they were getting hammered by Perthnow and most probably have been given an arm chair ride to increasing share.