Multi-platform refresh for The Sunday Times
The managing director of The Sunday Times, Michelle d’Almeida (pictured), today announced a new-look The Sunday Times newspaper and a fresh new, design for perthnow.com.au and its optimised mobile site.
d’Almeida also announced the launch of the division’s new consumer marketing campaign – ‘We’re for WA’.
Of the multi-platform refresh, Ms. d’Almeida said: “The Sunday Times is the state’s leading media source on the day West Australians are most engaged*. Beyond Sundays, it is our goal to provide the best user experience for consumers across the all platforms they engage with, wherever they are and whenever they want. Our multi-platform refresh aims to increase consumer engagement with our brands; allowing easier access and navigation to our award-winning content online, in the paper and on our mobile site.”
Key features of the new-look The Sunday Times are:
- A more contemporary look and feel
- A new female focussed, family friendly lifestyle and entertainment section at the back and combining the strengths of STE, Perth Confidential and Taste with much-loved wedding, babies, restaurant and bar information.
- Sport becomes its own dedicated and expanded lift-out increasing premium advertiser opportunities to target men aged 18+
- A refreshed ReadersMart section will be combined with the existing CarsGuide section targeting the active Perth lifestyle with outdoors content
Key features of the new-look PerthNow online and mobile sites include:
- Fresh new design and structure making it easier to access the latest news of interest increasing consumer engagement across our platforms
- More vibrant colours and new fonts
- A more high-quality and consistent environment for advertisers to connect with their audiences
The Sunday Times editor Christopher Dore said: “Our award-winning journalism is what sets us apart. We are the state’s leading news breaking organisation, as evidenced by our achievement of winning more accolades than any other media organisation at the prestigious 2012 WA Media Awards.
“With The Sunday Times, we set the news agenda for the week covering issues West Australians are most passionate about. Combining what we do best through our journalism, with refreshed platforms for our customers improving access, navigation and effective advertising environments, you get a powerful channel to communicate with audiences.”
The new-look The Sunday Times newspaper, which is read by more than a quarter of a million West Australians*, launched yesterday; while audiences can experience a new PerthNow online and mobile site later this week.
Combined, The Sunday Times and perthnow.com.au engage 815,000 Western Australians*.
The ‘We’re for WA’ campaign aims to drive the emotional connection and build brand engagement between consumers and The Sunday Times, evoking pride about living, playing and working in WA.
d’Almeida said: “Through this campaign, we are sharing in the emotions West Australians feel everyday about the state, supporting it through our award-winning journalism that celebrates and champions everything that matters to West Australians in their city, state and community.”
The ‘We’re for WA’ campaign launches today and is being supported through print, digital, outdoor and radio advertisements.
2 Comments
“The ‘We’re for WA’ campaign aims to drive the emotional connection and build brand engagement between consumers and The Sunday Times, evoking pride about living, playing and working in WA”…just like their We’re for Victoria, Queensland, SA, NT and Sydney campaigns do! LOL
@Cynical Bastard… That’s a rather pointless observation. Tell me how many cities/states you live in (or call home) at any one time? Like 99% of us, it’s most likely just the one. So even if the Victorians or the Queenslanders are running the same campaign, this has no affect on you in WA. LOL right back at ya!