New York Festivals International Advertising Awards announces shortlist – Australia ranks 3rd
New York Festivals International Advertising Awards for World’s Best Advertising has announced the 2013 Shortlist for the following competitions: Avant-Garde, Branded Entertainment, Craft, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film, Integrated, Outdoor, Print, Public & Media Relations, Public Service, Radio and Student.
Clemenger BBDO Sydney leads the Australian agency pack in this round of shortlist announcements with 16 entries shortlisted, ahead of George Patterson Y&R Melbourne, Exit Films and Revolver/Will O’ Rourke with 12 each.
The International Advertising Awards competition received entries from 62 countries around the globe and expanded their global footprint with the addition of new countries into the submission mix, including Mozambique. The United States took the lead with 190 entries Shortlisted, followed by Germany with 184, Australia with 94 and Sweden with 78. In summary, the following global regions had entries achieve Shortlist status: North America – 221; Latin America – 116; Western Europe – 443 Eastern Europe -17; Asia/Asia Pacific – 207; and Middle East/Africa – 49.
NYF’s Grand Jury determined the Shortlist through 2 rounds of online judging. The Grand Jury is composed of 357 of the most respected and award-winning chief creative officers, executive creative directors, and industry professionals from around the globe. Shortlisted entries move on to the live Executive Jury.
This year marks the third year the Executive Jury, an elite group of worldwide chief creative officers, will convene in New York City April 27th – May 1st , and through 4 rounds of judging they choose the World’s Best Advertising, selecting all levels of awards including the World’s Best Idea.