New work on air from ECU, Kleenheat and RAC
Here’s a few new campaigns that have launched over the past few weeks. Unfortunately Campaign Brief hasn’t been sent any credits or information on the campaigns but at least you can still view them and make up your own minds.
That’s How University Should Be
303Lowe
This is a new world, it needs a new type of University. One that’s not held back by the past, but in sync with today’s technology and industry needs. A University where lecturers listen and students come first. A University where learning extends beyond classrooms and timetables, to wherever minds meet. A University that knows theory can be learned, but understanding comes from experience. A University whose purpose isn’t just to prepare you for this vast, dynamic, unpredictable world but ensure you thrive in it.
Turn To Kleenheat (Spot 1)
Trilogy
After 18 months of working in complete secrecy, Trilogy launched Kleenheat Gas in to the Natural Gas market with their ‘Turn to Kleenheat’ campaign. The television commercials feature everyday people dancing around their homes to a song written by Trilogy creatives Tony Williams and Steve Rowe, composed and produced by Nick Wood at Syn Studios in Tokyo, featuring local singer/songwriter Shameem. The independent single is available globally on iTunes.
Client: Kleenheat Gas
Kleenheat Gas Marketing Manager: Justin Magatelli
Agency Management: Jo Bulline, Carla Ormsby & Kim Brittain
Creatives: Tony Williams, Steve Rowe & Steve Browning
Prod. Co.: Split Screen
Director: Tony Williams
DOP: Allan Myles
Post: First Light
Music: Syn Studios, Japan
Vocal recording: Brainestorm
Turn To Kleenheat (Spot 2)
Trilogy
Committed to Help “Boxing”
JWT Perth
This is a new execution in the for the RAC campaign that was originally created by The Brand Agency. This spot has been created to refresh the existing series on air while new campaign is being developed by JWT. It was shot by ex Perth director Dave Wood from Film Construction. Wood also directed the original series.
7 Comments
Lovely spot from ECU.
ECU – not the worst effort from 303 on this account but the standard hasn’t been great has it? Curtin and Murdoch are doing better work. Agreed?
Kleenheat – nice song.
RAC – probably the best of campaign. Stands out on air. Good job of copying the original campaign which must be flattering to the Brand Agency.
The RAC isn’t as funny as the previous spots that Brand did, maybe JWT just didn’t embrace the idea, but i suspect it ‘s the gratuitous use of yellow that telegraphs the idea and in this case ruins the punchline.
ECU… have 303 hired some creatives or something?!
That JWT spot for RAC is rather disappointing
Why are uni ads now so maudlin, portentious, philosphical and serious? You go to uni, you try to get laid, you drink as much as you can and you go for 51 per cent in everything. There is nothing serious about that!
That Kleenheat campaign makes me want to get gas installed in my house simply to put my head in the oven. Someone make it stop.