Bear In Black does some heavy lifting in new radio work for McIntosh & Sons via Julio’s Studio
Bear In Black has teamed up with Julio’s Studio to produce a radio campaign for McIntosh & Son, a company that sells and services heavy machinery in what is a challenging market.
“Although it may appear counter-intuitive, Stef and I felt this is a good time to have a presence as the client’s competitors have all gone very quiet,” said Bear In Black creative, Gordon Haynes. “Things will turn and when they do, we want McIntosh & Son to be the name that consumers are used to hearing. It’s novel working with a client that’s prepared to think and invest in the long term and we’re sure it will pay off.”
Julio’s Studio is Perth’s newest sound studio and Haynes was very pleased with the finished radio ads, as was the client.
“The voice-over artists did a superb job with their performances. Julian’s always great to work with and his new studio has lots of new shiny machines that go ‘ping’. The fridge is also fully stocked.”
The campaign is the start of a radio-based advertising effort that will be added to as the year progresses.