NEW LIFESTYLE MAGAZINE FOR W.A.

Western Australia’s magazine market is in for a major shake-up with the launch of a high-calibre new lifestyle magazine, Silver, soon to hit local shelves.

Making its debut later this month, the glossy 200-page bi-monthly magazine promises an entirely fresh and inspiring read for West Australian media consumers.

Driven by a philosophy of quality and individuality, Silver’s content includes engaging stories on fashion, health, travel, music, art, food and wine, aimed largely at women aged 20 to 45 who have a passion for staying in touch with the latest trends and styles.

Silver is being launched by newly-formed publishing company, Jet Media, led by local media identities, Kristen Watts and Amanda Walsh, alongside fellow director and business manager, Kathryn Ryding.

Having worked in the media industry for 22 years, Walsh is well known for her very public roles, ranging from the 92.9 Morning Crew to reporting on Channel 7’s Today Tonight and Seven News. She spent the past five years as News Director of Mix 94.5 and 92.9 – the number one and two-rating radio stations in Perth.

Formerly the Editor of The West Australian’s ‘Habitat’ and ‘Fresh’ magazine lift-outs, Watts has a successful background in publishing.  She has produced and self-published two coffee table books, including WA’s best-selling cookbook of 2007, Essence.

The magazine’s feature writers and contributors include Wendy Pryer (formerly The West Australian); medical specialist Dr Clay Golledge; journalist and newsreader Deborah Kennedy (Radio 6PR); movie critic Stephen Sunderland; finance guru Lynsey McDonnell (Austereo Perth); food aficionado and cook Kirsty Carre; chef Paul Zammit (Twisted Fork); craft specialist Lisa Cox; socialite Anthony von Leonhardi (Western Suburbs Weekly); and eco expert Mia Martin.

According to Walsh, the launch of Silver will fill a distinct gap in the WA magazine market.

 “Up until now, Perth has not had its own magazine of the calibre of publications being produced in the Eastern States,” she said. “With the relative strength of the WA economy, we feel the time is right for this State to sustain its own quality magazine that is relevant and user-friendly for local readers, and appealing for advertisers. We believe our journalistic backgrounds, backed by an eminently credible team of writers, gives us the right formula for a successful magazine which will consistently perform well in the WA market.”

Silver will be available at newsagencies statewide for $5.95.

Cost-effective advertising packages are available to a select number of local and national businesses by contacting Silver’s Advertising Director, Trish Gentry on (08) 9381 7631.

For a sneak preview of Silver’s launch edition, visit www.silvermagazine.com.au