New head of account service for Marketforce

Rick Multari (left) has taken on the role of Director of Client Services at Marketforce in a move that marks his return to Perth after more than 12 years overseas.

Multari began his career in Perth with The Brand Agency before moving to London in 1998. His time in London included roles at Saatchi & Saatchi and Campaign UK ‘s Agency of the Decade, HHCL & Partners, before a job offer lured him to Hong Kong.His work there in various leadership roles with M&C Saatchi, Ogilvy and most recently TBWA saw him gain significant expertise in building global brands across international markets.

Marketforce Chairman and CEO John Driscoll said securing Multari for such a strategically important role at the agency represented a significant coup for the business.

“Rick began his career in Perth, but has since been very successful overseas – and has built up a wealth of experience over the course of more than a decade working with some of the biggest names in the business,” said Driscoll.”We feel very lucky to have been able to lure him back to Perth to join the Marketforce team in a leadership role.”

During his time in Hong Kong and London, Multari worked with clients including adidas, British Airways, Unilever, GlaxoSmithKline and Mandarin Oriental Hotel Group, as well as working on a successful campaign to expand the Shangri La Hotels and Resorts group’s Asian operations and launch it into the North American and European markets.

“Rick will be bringing that drive, experience and passion to our team and to our clients, as well as applying his formidable talents to developing and growing the business.”

Driscoll said the appointment of Multari, who will also be taking equity in the agency, further underlined Marketforce’s commitment to growth and industry leadership.

For his part, Multari said he was excited about his new role.

“When we started thinking about coming home to Perth, I was delighted to find there was an opportunity here to play a major role in the future of an agency that has been the number one in town for many years,” he said.”I’m looking forward to bringing some of that experience to Marketforce, and working closely with John and the team to develop talent into leaders both within the agency and the industry and helping build the agency for the future.”