New ‘Challenger Agency of the Year’ award introduced for the 2016 Campaign Brief Awards

As part of the 2016 Campaign Brief Awards, to be presented at the Oasis Ball in April, Campaign Brief has re-cast and re-named the SME of the Year award as a new category – ‘Challenger Agency of the Year’.

The award recognises that there is a wide spread of businesses in the industry doing interesting, creative and effective work for their clients. Innovative, resourceful, nimble and smart, they are challenging the notion of what an agency is and how campaigns are delivered.

In the past year we’ve seen some great initiatives and work by groups like Cooch, The Marketing Mix, Lateral Aspect, Equilibrium, Milkable, Breadbox Marketing, Bam Creative and The Hub Marketing Communications – to name just a few. In fact, SMEs make up a huge proportion of the industry and this award acknowledges the major contribution they make to it.

The award is open to agencies and consultancies with up to 15 staff.

Deadline for entries is Monday, March 14. Download the Entry Guidelines here: ChallengerAgency.pdf