NEW BUSINESS WINS FOR 303

303 has picked up three new accounts over the past few weeks. 303 will help Australian Finance Group (AFG) by creating direct marketing strategies directed at AFG’s brokers. AFG is Australia’s number one wholesaler of mortgage finance with a mortgage book of $46 billion and a new campaign will be created that will help AFG’s brokers better engage with their customers. 303 Account Director Rene Migliore says: “We’re very excited about the opportunity of working with AFG and their brokers in developing these strategies. The mortgage market is a volatile and highly competitive environment so it’s crucial AFG’s brokers best utilise great communications along with their intimate knowledge of their customers to build a robust relationship.”

In another appointment, Insurance Commission of WA has joined the agency, working alongside 303’s specialist brand consultancy arm Uffindellwest, for brand work. The competitive pitch included The Brand Agency and Marketforce. 303’s expertise in brand development and Uffindellwest’s specialist brand strategy knowledge were instrumental in the appointment, according to 303’s CEO Nick Cleaver.

 303 will also assist in redefining the children’s charity of Western Australia, Variety Club’s brand in order to better raise their profile and reaffirm Variety Club as the leading children’s charity. The creative direction leverages Variety’s entertainment roots; the first part of the integrated campaign ran nationally end of financial year (June, July) and featured actor Michael Caton (‘The Castle’). The new campaign featuring singer John Paul Young launches in August.  

This comes on the heels of the 303 Group’s Sydney office winning the Gloria Jeans Coffee and Visit Britain accounts in competitive pitches, and 303 Media’s win of the media planning and buying for the Lifestyle Channel under Sydney Media Director Inger Christensen.