NEW BUSINESS FOR RARE
Following a tender process late December, RAREcreativethinking has been awarded the Department of Communities – Redress WA Campaign.
This initiative established by the State Government is intended to address historical abuse and/or neglect in State care that occurred before 1 March 2006. The campaign has been created to provide eligible applicants with a less traumatic, less costly, quicker settlement to going through the court process. It will also be an opportunity to formally acknowledge the past for many people who have been unable access compensation, or who have difficultly in proving injury and loss together with negligence.
RARE managing director Callum Mackenzie said the challenge was to engage a difficult target audience with an informative, yet sensitive communication.
The campaign is due to launch on TV, in press and other non-traditional mediums from January 20.
28 Comments
Good for Rare.
Now does anyone know who did that Nursing WA shit on TV????
ouch!
Not seen the nurse stuff. Is it a Rare account? I though it was 303?
Agree about the nurses ads 7.28 but not sure who did them. The teachers ones I’ve seen aren’t ground breaking but they look heaps better. Think I’d rather be a teacher than a nurse on the back of seeing both!
Congrats to Rare, lets see what they can do for Communities – look forward to seeing the work.
Actually I take it back. I confused Nursing with Teaching. I want to know who did the teaching commercial? It’ a shocker 2.53. Sorry to the Nursing people – yours is much better.
http://www.det.wa.edu.au/teachingwa/detcms/teachingwa/teaching-wa/in-the-spotlight/television-advertisements/hygwit-30-seconds.en?oid=Article-id-1388124
http://www.nursing.health.wa.gov.au/home/
I think it is great news for RARE. Regarding the teaching ad – we can thank the friendly folks at VB for that one….
VB? No way. I refuse to believe Wayno and Steve have stooped that low.
Surely this is a direct ad with some jingle/production company. It makes the nursing ad look like a gold cannes winner.
God Wayne, that is terrible. Please say you guys didn’t do it.
Vinten Browning (or is that just ‘Vinten’ now?) have that account, so one would presume it was them.
I heard Wayne is a big fan of musicals, so…
Just embarrassing….
The only people becoming teachers now are Fundamentalist Christians, so this ad should work well.
and I suppose this idea came out on top in research!
Nursing: pretty good actually. Teaching: diabolically bad. Redress WA: to be confirmed. Hard to imagine that it won’t be better than the teaching spot. … Who made it?
^
8.02
that’s pretty extremist, saying that an ad should work.
Steve did you write this turd?
http://www.vintenbrowning.com.au/
Time to update your website VB. It’s a tad misleading.
Vinten Browning is a creative advertising agency owned and managed by Steve Browning and Wayne Vinten. It is a 100% Western Australian operation. Until early 1993, Steve and Wayne were working as a top-level creative team in some of Perth’s biggest advertising agencies. When they left the world of glitzy, corporate offices and international affiliations in 1993 to form a new agency, their aim was to do the kind of advertising they had a passion for. Creative advertising.
This potentially crazy idea has certainly paid off. Since 1993, Vinten Browning has won over 70 local and national creative awards. Awards which haven’t just made the agency famous, but our clients famous too. Vinten Browning has also been awarded the much coveted Agency of the Year award from Campaign Brief amongst stiff competition from some of the agency heavies. The agency continues to perform strongly at local and national awards.
G’day Rusty, you’re right mate – what was I thinking?
And nice one CB, you realised people had hijacked this thread to talk about something a bit more interesting than Rare winning some crap Govt work (guaranteed to be a yawn) and moved it back to the top of the page.
Just spoke to a teacher friend of mine. He is more embarrassed about it than we are.
I think the writer was Liz Constable.
http://www.mediastatements.wa.gov.au/Lists/Statements/DispForm.aspx?ID=131017
Wow – this teaching monster must be bad. I’ve clicked the link three times and even my browser is shit scared of it – Firefox keeps shutting down.
Can the people responsible please put it up on bestads with a full list of credits so i can view it there.
Thanks
Somehow they managed reanimate Mojo Perth circa 1989 and get them to produce the teachers’ spot. What the?!?
Whatever you do, you really don’t want to see the teachers ad – the song is pretty wrong and the visuals and editing are cringe-worthy.
Teachers are one of the community’s most important professions but with this let down are still getting the rough end of the stick.
The nursing ad is cool, simple and honest with a quirky delivery.
VB won agency of the year??? You’re kidding, aren’t you?
I rote it and dyreckted it.
And iph you doan’t like it then, whell, whadeva?
11.20, VB did some awesome work ‘back in the day’ and Mr Browning happens to be one of the best writers this town has ever seen. He’s no longer at VB and I presume couldn’t give a fuck about your opinion, or any poncy outdated teachers ad.
Think they both won so many awards ‘back in the day’ they gave up worrying. Dont blame them, pretty pictures on the wall dont mean shit when you have so many. Neither of them looking for their NEXT BIG NEW MOVE to new zealand. Nothing to prove, been there done that.
The website says “Take some time to watch ‘Behind the scenes’ and maybe you’ll see someone you know”. http://www.det.wa.edu.au/teachingwa/detcms/teachingwa/teaching-wa/in-the-spotlight/have-you-got-what-it-takes.en?page=5&
Ha ha, yep I saw someone looking remarkably like Wayne Vinten dragging a skeleton around – how metaphoric!