New ad shows how CBH gives back
CBH will be on rural TV this summer with a new animated commercial showing how the company continues to invest profits into infrastructure and initiatives that put WA grain growers first.
The new spot is a sequel to last year’s emotive piece, which was a finalist for Commercial of the Year at the Campaign Brief Awards.
Marketing agency, Rubis, enlisted the talents of Staccato Animation again to bring the story to life. Despite looking like stop-motion photography using wooden models, the commercial was created entirely with 3D computer animation.
Credits
Agency: Rubis
Account Director: Annette Hasluck
Writer: Malcolm MacLean
Art Director: Dave Elliott
Animator: Paul Siciliano, Staccato
Sound design: Brad Habib, Soundbyte
Music: Andrew Wright, Soundbyte
8 Comments
nice one Paul !!
excellent work, mal, and phenomenal animation, paully. be proud.
great work guys!
Brill work, Mal and co! The animation is superb.
Well done Paul. Impressed once again.
Love it Paul. Well done Mal..
This is just beautiful. Great work!
Lovely stuff. Top flight talent here in Perth!