Tenplay catch-up service and new short form site tendaily key parts of Network Ten’s plans for 2017
Network executives and on-air stars turned out for Network Ten’s 2017 Upfronts presentation yesterday morning in The Astral Room at Crown Metropol.
CEO Paul Anderson (pictured far left) was in town for the event, along with Director of Revenue and Client Partnerships, Rod Prosser (centre); Chief Content Officer, Beverly McGarvey (second right); and General Manager Adelaide, Perth and Operations Frank Filosi, plus the MCN Perth sales team headed by Paul Townsend.
Network Ten on-air personalities in attendance included host of The Bachelor and The Bachelorette Osher Gunsberg, Masterchef’s George Calombaris, Matt White from V8 Supercars / RPM, and KFC Big Bash League’s Adam Gilchrist (above right) along with Ashton Agar and Jason Behrendorff from the Perth Scorchers.
“Growth, momentum and consistency have been the hallmark of Ten in recent years and that will continue in 2017,” said Anderson.
“TEN was the only primary commercial free-to-air channel to increase its prime time audience this year and we achieved our biggest total people audience since 2012. As a network, we had our highest commercial shares in total people and 25 to 54s since 2011. Tenplay continued to produce remarkable growth in online catch-up viewing and live streaming, while Ten cemented its position as the leading free-to-air network across social media,” he said. “Tenplay is already on 12 distribution platforms – more than any other free-to-air network’s online catch-up service – and we will add another five in 2017.”
The network also aims to capitalise on the growing demand for short-form content with the launch of tendaily – a standalone, full-service, mobile-first website offering extensive, exclusive and premium short-form news, entertainment, lifestyle, sport and parenting content.
