Neathercoat appointed GESB Head of Communications

GESB has appointed Colin Neathercoat as Head of Communications, with responsibility for leading the organisation’s award-winning corporate and marketing communications teams.

GESB General Manager Marketing and Strategy Collene Hansen said the appointment would contribute to the provision of a range of marketing and communications initiatives designed to help GESB members make sense of their super and investments.

“During a period of rapid and dynamic change throughout thesuperannuation industry and economic environment, member education andengagement are top priorities and we welcome Colin as a key driver ofthat process,” she said.

Neathercoat joins GESB with extensive marketing and communicationsexperience gained with blue chip financial services organisations inEurope, the Middle East and Australasia. His previous roles includeHead of Corporate and Marketing Communications for global banking giantHSBC’s businesses in the Middle East and more recently in Australia andNew Zealand.

He was most recently Planning & Account Services Director at local agency Equilibrium.