Murdoch University launches ‘Free Your Think’ campaign platform via J. Walter Thompson Perth
Murdoch University has launched its Free Your Think platform across TV, radio, print, outdoor and online, via J Walter Thompson Perth.
The campaign idea plays off the notion that everyone is born with their own way of thinking that can be nurtured at Murdoch University, and aims to cut through the clutter of university marketing with its unconventional language and unique visual approach.
J. Walter Thompson Perth Creative Director Paul Coghlan said most importantly, it truly embraces Murdoch University’s core belief system of challenging convention and promoting innovation.
“In this highly competitive sector, we knew Murdoch has a potent differentiator – Sir Walter Murdoch’s founding philosophy ‘think for yourself’. Free Your Think is a contemporary platform born directly out of this unique DNA, and marks a focussed direction for the brand, from student recruitment communications, to research and beyond. Hats off to a great client who has embraced this idea from the very top down.”
The campaign showcases the unique stories of different students and staff who make up the University, each of whom have had their own ‘Think’ brought to life, demonstrated in their achievements.
Murdoch A/Director Marketing & Communications Neil Cullingford said: “A campaign platform such as Free Your Think brings to life the philosophy and people who make Murdoch unlike other universities.The campaign directly ties back to our founding principles and allows us to showcase the breadth of talent the University helps to thrive.”
The campaign has been launched in collaboration with Initiative Media and Equilibrium.
CREDITS
Murdoch University:
Neil Cullingford – A/Director Marketing & Communications
Kristen Tyler – Marketing Manager
Toni O’Donnell – Marketing Manager
Phil McVey – Manager Marketing Production
Vanessa Beal – Marketing Planner
Evelina Forde – Senior Digital Marketer
Beverly Ng – Marketing Coordinator
Chelsea Andreotta – School Marketing Coordinator
J Walter Thompson:
Executive Creative Director: Simon Langley
Creative Director: Paul Coghlan
Creatives: Wilora Keeley, Tim Newton, Steve Dodds, Gerhard Myburgh
Designers: Mike Spiers, Nick Doring
Executive Production Director: Paul Friedmann
Associate Planning Director: Meredith Simpson
Account Management: Andrew Douglas
Production:
Production: Helium
Post Production & VFX: Vandal
VFX Creative Director: Richard Swan
VFX Exec Producers: Brenden Johnson & Anna Greensmith
Photography production: Luke Carter Wilton Photography
Sound production:
Brainestorm
Music: Mike Fragomeni
Sound engineer: Nick Gallagher