Mrs Mac’s moves from Marketforce to Meerkats
After a review of a number of agency partners, Mrs Mac’s has appointed Meerkats as brand partner and creative agency, ending its relationship with Marketforce.
Says Merlilyn Elson, senior marketing manager for Mrs Mac’s: “The next stage of the Mrs Mac’s brand evolution is critical for the business. Meerkats clearly outlined that they have a strong track record in brand development, and we enjoyed their approach to getting to know us, and the Mrs Mac’s business.
“We have also appointed Painted Dog to assist us in strategically understanding our changing market and consumer.”
The initial task for the partnership will be refreshing the Mrs Mac’s brand. Says Meerkats managing director, Gavin Bain: “It’s an exciting challenge to help a national business like Mrs Mac’s to evolve their brand. We’ve enjoyed getting to know the team through the review process and look forward to helping the brand gain a greater share of the future together.”
Late last year Marketforce’s Mrs Mac’s videos attracted over a million hits on youtube, earning the honour of being the #1 most viewed video in Australia and the #2 most viewed video channel in Australia for the month of October.
10 Comments
From now on the Kats should be referred to as either Meerforce or Marketkats. I call for a vote.
Gotta feel for MF on this one as they really did raise the bar with the Crusty campaign. Meerkats on the other hand haven’t really done anything decent for 18 months. The HBF party is over people-this is a chance to show that the Kat has more than one life.
I vote for MarKatforce
Why? Meerkats bear no resemblance to Marketforce.. Although you’re right – they do both start with an M.
Clever.
Just goes to show, you can get over a million hits on You Tube and not sell one more pie!
How about Meerkatfarce?
Housewives buy pies not advertising awards. Ooooops.
meerkatforce
8.13 that seems to be the problem
12:52 – Housewives buy pies? Do you not think that perhaps the primary target market for purchasing pies would be male? I’m sure some housewives buy pies but to infer that they are the primary target market for a campaign to sell pies seems wrong to me.