Mrs Mac’s continue to work with Marketforce
Robert West, GM of Sales & Marketing at Mrs Mac’s, has clarified the Meerkats appointment and has stressed that the relationship with Marketforce does remain on their Digital campaigns.
“Recently Mrs Mac’s invited several local agencies to provide submissions to conduct research into the Mrs Mac’s brand and develop an appropriate Brand strategy based on this research. We chose to partner Meerkats and Painted Dog in this regard, exactly as you have reported, however we are continuing to work with Marketforce on our Digital campaigns,” said West. “We have been extremely pleased with the Digital campaigns “Lean Meat Crusty Top” and “The Crusty Challenge”, that Marketforce has delivered for us and we actually have another Digital campaign currently in development by Marketforce.”
“We are indeed very excited to be embarking on this journey with Painted Dog and Meerkats, however I felt it was important to clarify this point re Marketforce,” concluded West.

11 Comments
Somehow I am not seeing this as a ringing vote of confidence in MF
WTF?
This is probably good news. Now I can stop chuckling and get back to work.
C’mon. Where are all the knockers from yesterdays story. Eating humble pie are we?
Will choke on humble pie when MF wins a major account not when they retain one third of an existing one
Probably will live to be an old man
@ 1.09.
1. If you did your homework, you would find that MF only had the digital part of the account in the first place. Even then, it was only for 1 project and yes, you guessed it, the crusty granny project.
2. They didn’t pitch for the account this time because digital is seperate I believe.
3. I’m a woman and i’ve got bigger balls than you, hiding behind that big anonymous banner. Jellyfish!
Wow 7:32 what a surprise – someone on this blog is sceptical of a balanced story
+1
1:09pm!
Haters gonna hate.
Why didn’t they pitch for the other bit?
You would wonder why when you look at the MF website. Why not find a niche digital firm?