The Brand Agency, 303 and IKEA lead the way at the Campaign Brief Awards

More than 760 people were at the Oasis Ball on Friday night to see TheBrand Agency win its fourth Agency of the Year title since the awardwas first presented in 1987. Always a strong contender on businesscriteria, The Brand lifted its game creatively in 2008 with greatresults at AWARD and the PADCs plus Best of Year for Television atthese Campaign Brief Awards. An excellent all-round performance saw itjust edge out 303, Gatecrasher, Marketforce, Rare Creative Thinking andMeerkats in the closest ever contest for Agency of the Year.

303dominated the creative awards, winning Best of Year for RadioAdvertisement, Television Campaign and Out of Home. Its ‘Love where youlive’ campaign for IKEA also won Campaign of The Year.

However, the agency’s loss of IKEA and HBF weighed heavily against it when it came to the Agency of the Year.

IKEAwon Advertiser of the Year for the second year in succession, the firstsingle brand to do so in that award’s nineteen year history.

TheBall was another spectacular event and hugely successful for the OasisProject’s charity, The Salvation Army’s Crossroads West youthprogramme. Although the final figure is still to be tallied, theorganisers were confident this year’s donation will be in excess of$160,000 – a record.

Campaign Brief will bring you much more coverage of the awards and photos of the night over the next few days. In the meantime look out for the special Campaign Brief Awards special issue that is posted to all subscribers.

2009 Campaign Brief Awards

Best of Year, Radio Advertisement – Royal Life Saving Association ‘Kid’s Perspective’ (303)

Best of Year, Radio Campaign – C.D. Dodd Trust, Excellence, Best (Rare Creative Thinking)

Best of Year, Press Advertisement – IKEA ‘Sliding Wardrobe’ (303)

Best of Year, Press Campaign – Office of Road Safety ‘X Rays’ (Marketforce)

Best of Year, Online – Drug Aware ‘Things get ugly on Ice’ (Longtail)

Best of Year, Out of Home – IKEA ‘Guerilla Garbage’ (303)

Best of Year, Television Advertisement – RAC ‘Think of Everything’ (The Brand Agency)

Best of Year, Television Campaign – IKEA ‘Change is good’ Spot #1, Spot #2, Spot #3 (303)

Campaign of the Year – IKEA ‘Love where you live’ (303)

Supernova of the Year – David Schultink, Initiative

Media Organisation of the Year – Austereo 92.9 & Mix 94.5

Ad Person of the Year – Chris Wharton

Advertiser of the Year – IKEA

Agency of the Year – The Brand Agency