Detail Marketing Communications’ ‘More Rottnest’ campaign wins National Tourism Marketing Award

Following its success at the WA Tourism Awards in November, the ‘More Rottnest’ campaign, developed by boutique agency Detail Marketing Communications, Fremantle, has gone on to scoop the National Tourism Marketing Award.

Celebrating excellence in the tourism industry, the prestigious Qantas Australian Tourism Awards were this year held in Hobart. Detail Principal Claire McGowan said, “It was a thrill to see Rottnest take out the National prize. “Once again we are delighted by this success and it was a pleasure to work with the Rottnest Island Authority on this great campaign.”

This concept was implemented by the Rottnest Island Authority and incorporated above and below the line activities including the use of promotions, billboards, bus backs, print advertising and a dedicated website showcasing winter experiences and retail offers.

“I am really proud of this work for the Rottnest Island Authority, and believe it shows that small agencies like ours can be big winners for clients.” McGowan said.