MONDAY MORNING CREATIVE HIT

Over the past few weeks Levi’s has been very active on the promotional front, launching campaigns in both the UK and USA. Obviously Levi’s is one of the dream accounts for any creative to work on and the business has a long creative pedegree.

In the UK BBH London created the ‘Live Unbuttoned’ campaign and used three different directors via the same production company to bring to life a story. Sonny London directors Jeff Labbe, Fredrik Bond and Emil Moller each directed a spot.

View “First Time”.

View “Guitar”.

View “Secret Lies”.

In the United States Levi’s is handled by Cutwater, San Francisco-  the agency formed two years ago by legendary US creative director Chuck McBride. Their Levi’s campaign is broken up into both viral and mainsteam TV components.

View the “Slinky” viral.

View the “Knockout” TV spot.