MONDAY MORNING CREATIVE HIT

The Olympics are over for an other four years so hopefully this will mean an end to those feel good, corporate, athlete inspired commercials that have been dominating our screens. So until some great work starts to reappear, for this week’s Monday Morning Creative Hit we return to Cannes for two of Campaign Brief’s favourite ads from this year’s festival. The first is the very funny Crest Toothpaste tvc campaign from Saatchi & Saatchi New York and the second is a powerful print execution from Contract Advertising in India. Both won Gold Lions. There is a strong perception in the industry that you have to have a big production budget to win at tough international award shows like Cannes. This Aadhar ad from Contract proves that sometimes all you need is a powerful idea.

See Crest Toothpaste ‘Pre-nup’.

See Crest Toothpaste ‘Bulldozer’.

See Crest Toothpaste ‘Lice’.