MONDAY MORNING CREATIVE HIT

We are staying with the Olympic theme for one last time. First off we have a thought provoking ad from Benetton that highlights both the conflict in Tibet and the victims of the Chinese earthquake in May in the Sichuan Province. The ad features a Tibetan Monk and a Chinese soldier in prayer. The ad ran on the opening day of the Olympics in Europe.

The second campaign is from TBWA/Tequila Hong Kong and continues the network’s strong work created for Adidas. The campaign of six was shot by Nadav Kander, one of the world’s top advertising photographers, and continues the ‘Impossible is nothing’ theme. Each of the six ads features an Olympic athlete competing with the backing of their countrymen.